Pipeline Weekly
Outbound Systems Library
A curated set of deep-dive essays on outbound targeting, experimentation, metrics, and human+AI workflows—built from the trenches at We Build Pipe.
Your Outbound Isn't Broken. Your Targeting Is.
Learn how to diagnose whether your problem is copy or targeting, rebuild a data-backed ICP, and prove that list quality is the primary outbound lever.
A Weekly Outbound Experiment Cadence That Actually Improves Results
Install a simple Monday–Friday cadence for outbound experiments so each week either improves a core lever or teaches you something you can reuse.
Human + AI SDR Workflows for Scalable Personalization
See how to pair AI research and drafting with SDR judgment to scale personalization without turning your outbound into a spam cannon.
The 7 Metrics That Actually Describe Outbound Pipeline Health
Replace dashboard noise with a lean scorecard of seven metrics that connect outbound activity to pipeline and help you decide what to fix next.
Founder-Led Outbound. Designing Your First 50 Conversations.
Run a finite, structured set of founder-led calls that give you the language, ICP, and playbook a future SDR team can actually scale.