Add pipeline
with an instant SDR.
We embed into your sales motion, run outbound for you, and deliver qualified meetings directly to your reps — faster and cheaper than building it in-house.
The case for embedded SDR services
Building outbound in-house is slow and expensive. Embedded services give you the coverage without the overhead.
Launch fast
In-house outbound starts with recruiting, onboarding, scripting, and coaching. Embedded SDR compresses all of that — the function is already built.
Less to manage
A new SDR needs training, enablement, QA, and iteration. Embedded coverage removes that load so leadership stays focused on revenue, not rep coaching.
Better economics
One flat monthly fee versus salary, commissions, benefits, tools, and management overhead for an internal hire. The math usually isn't close.
What you actually save
The fully loaded cost of an internal BDR — including salary, OTE, benefits, tools, and management — adds up fast. Embedded services flip the model.
Teams that need pipeline now
Founder-led teams, lean GTM orgs, and companies pushing into new segments before they need more headcount.
Founder-led teams
You need consistent outbound without becoming a full-time SDR manager yourself.
Lean revenue orgs
You want more qualified meetings without adding another full-time salary line to headcount.
New market pushes
You need fast ICP and messaging experimentation without locking into an internal hire first.
From alignment to meetings
Four steps. Focused execution. Qualified conversations in your reps' calendars.
ICP alignment
We define the accounts, personas, and buying signals worth pursuing so outbound starts with focus, not list spraying.
Message buildout
We develop messaging, sequencing, and positioning around real pains, triggers, and meetings worth taking.
Execution layer
Research, outreach, follow-up, and reply handling run continuously so pipeline creation becomes a system.
Calendar delivery
Qualified conversations route directly to your team with clean handoffs and less admin burden on closers.
You don't need another SDR hire.
You need an outbound function that works.
The right service isn't just "someone doing prospecting." It's a repeatable system for targeting, messaging, outreach, qualification, and meeting delivery that fits your GTM motion.
Estimate your pipeline lift
Adjust inputs to see how additional qualified meetings translate into closed-won revenue.
What could embedded SDR coverage add?
Adjust your goal, deal size, and conversion rates. The calculator updates in real time.
Calculator inputs
Embedded SDR vs. hiring in-house
Adjust fully-loaded internal BDR costs and compare against a flat embedded subscription.
| Cost component | Internal BDR hire | We Build Pipe |
|---|---|---|
| Base salary | — | Included |
| Variable comp (OTE) | — | Included |
| Taxes & benefits | — | None |
| Tools & data | — | Included |
| Enablement & management | — | Included |
| Estimated annual total | — | — |
| Estimated monthly cost | — | — |
| Contract & risk | Hiring, ramp, and retention risk | Managed monthly service |
| Time to first meetings | Recruiting + onboarding + ramp | Pre-ramped model |
Common questions
What are embedded SDR services?
How is this different from hiring an SDR?
How quickly can we see results?
We've tried outbound before and it didn't work.
What's the commitment and pricing structure?
Build pipeline like you already
have the SDR team.
Embedded SDR services aren't just cheaper labor. They're a faster, cleaner way to add outbound coverage without the weight of another internal hire.